![]() “Local knowledge and ownership are critical to our success overseas,” Doyle explained. and not a single one outside the country. “They’ve given us a lot of tools we can use to grow.”ĭomino’s has been fervent about working with franchisees to fuel growth the company owns only about 10 percent of the Domino’s in the U.S. “We come from an entrepreneurial family in the hospitality industry, and Domino’s has been an awesome partner,” said Ronnie Asmar, director of new-store development for STA Management in Southfield, Mich., which owns 33 Domino’s outlets in the Detroit, Grand Rapidd, Mich., and Flint, Mich., areas, with at least eight more on the drawing boards. 3.Īnd in a business where the giants expect to continue to grab market share from regional chains and independents, Doyle is creating other major advantages for Domino’s besides its international presence, including rising brand equity, an expanding menu, store modernization and an industry-leading digitization initiative. Now Domino’s is pressuring Pizza Hut for the No. In turn, the emphasis on growth overseas has become a major factor in the success formula that Doyle has put together since he became CEO in 2010 after climbing through the ranks in a 13-year career at the company. So, in 70 countries they’re the pizza-sales leader, and in 29 others they’re a close second.” Domino’s is the first in, in many markets. “There’s not much local competition, and there’s not even much competition from other western brands. ![]() “Outside the U.S., there’s a lot less competition in pizza,” said Mitch Speiser, a securities analyst for Buckingham Research, in New York. ![]() Only eight restaurant chains worldwide have 10,000 outlets, and overseas markets will continue to fuel Domino’s growth. But the only major menu difference between the Domino’s in Turkey and new outlets in America is that Turkish customers prefer many more options in meat toppings and typically order a half-dozen - on the same pizza. it was a franchisee-owned outlet in Istanbul. In fact, when Ann Arbor, Mich.-based Domino's opened its 10,000 th store last year, the site wasn’t in Wichita, Kan., or Sarasota, Fla.
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